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Dislocation business deal with market segmentation
Time:2010-1-11 5:14:42     Hits:64     我要评论[0]
Dislocation business deal with market segmentation
    CHIC2009 held in March, the cashmere brand Saussurea officially announced the launch of the natural clothing brand - Lin-chang,sheepskin boots as well as textiles and accessories - "medusa natural decorative spinning," to embark on a series extending from a single product, single-to multi-brand strategy brand strategy to expand the brand transformation of development. Lin Sang brands of mainstream consumer base located in 30-year-old to 40-year-old mature woman.
    In June, once stick to men's online shopping market, where the passenger Eslite (VANCL) started trying to enter the market have more women's clothing on its Web site launched its own women's brands - Bra-t, the brand portfolio includes halter top , vests, T-shirts products.
In March, announced the launch of Saussurea natural clothing brand - Lian Sang.
In June, where a passenger Eslite (VANCL) launched its own women's brands - Bra-t.
In August, Japan W. GAME Youngor jointly launched the GY brand.
In September, Lee Lang, Vice-line launch of the brand L2.
In 2009,sheepskin boots  the global financial crisis still did not block the Chinese garment enterprises, multi-brand development.
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