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The formal launch of the brand
Time：2010-1-11 5:16:03 Hits：90
In September, Lee Lang listed in Hong Kong. At the same time,sheepskin boots the formal launch of the brand, Vice-line L2. Cheng Hu, vice president of the company said earlier, the company main brand "Lee Lang" consumer groups remain a 28-year-old to 45-year-old business people, but the L2 is targeting 20 to 30 years old young man. Li Lang's core philosophy is "simple but not simple", L2 at this point will not change, but the main brand to maintain a certain distance from the formation of dislocation business.
In August, Japan W. GAME Youngor jointly launched the brand GY opened in Suzhou, China's first direct sales stores, thereby also identified three-way brand Youngor operating dislocation development pattern: GY for 25 ~ 35 years old just graduated from university, and her job quasi-elite; YoungorCEO Zeyi now Youngor brand as the main body for 35 to 45 years of age, culture high and high income business personnel;sheepskin boots YoungorMayor against civil servants and other high-end customers.
In August, Japan W. GAME Youngor jointly launched the brand GY opened in Suzhou, China's first direct sales stores, thereby also identified three-way brand Youngor operating dislocation development pattern: GY for 25 ~ 35 years old just graduated from university, and her job quasi-elite; YoungorCEO Zeyi now Youngor brand as the main body for 35 to 45 years of age, culture high and high income business personnel;sheepskin boots YoungorMayor against civil servants and other high-end customers.
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