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To achieve international operating standards
Time：2010-1-11 5:22:26 Hits：82
Shanshan Group, known as the internal operation of a typical multi-brand business,sheepskin boots the group's chairman Zheng Yonggang once said that the multi-brand strategy is one of China's garment industry the way out. Chinese garment industry's future goal is to play out their own brand, but the original old brand on its own can not go out. The original brand has positioned can not be changed. Garment industry, a few large enterprises, not just the brand Shanshan's not available, although the other brands in the country regarded as boss and her younger brother, youngest, but simply never made it onto the international market numbers. China's clothing to the world must go beyond a threshold, that is, to learn other people's operating style,
To achieve international operating standards.
In recent years, with the consumer market segmentation has become increasingly evident, as well as increased competition in domestic and foreign brands, apparel brands in a single brand operating margin reached a certain market, sheepskin boots after the brand extension to the old and the new brand creation, brand new life into enterprises, access to market, an effective way to higher profits.
To achieve international operating standards.
In recent years, with the consumer market segmentation has become increasingly evident, as well as increased competition in domestic and foreign brands, apparel brands in a single brand operating margin reached a certain market, sheepskin boots after the brand extension to the old and the new brand creation, brand new life into enterprises, access to market, an effective way to higher profits.
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