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The quantity and quality Liang Shouying
Time：2010-1-11 5:35:21 Hits：76
The quantity and quality Liang Shouying
In 2009,sheepskin boots for many enterprises, although the impact of financial crisis is still more or less, but almost all businesses have a similar move - not only failed to slow down the pace of expansion, but rode troops on a faster forward run.
May 10, Anta Sports Products Limited in Guangzhou, Beijing Road to a grand a warm celebration of the first 6000 ANTA declared the official opening of stores has become in recent years, the strategic layout Anta an important milestone, opening up "Anta speed" as a new chapter.
Again, when companies operating in the market after a certain period, regardless of their background in the business of local resources or social resources have been formed a certain accumulation, while in the market channel resources and management resources in some brands is among the shared. Just to a reasonable ratio of human resources, portfolio, they can give full play to the old have the resources, the channel's surplus value.
However, some experts believe that multi-brand strategy to its strict limitations, such as high costs; need to have sufficient high-quality brand management personnel; sheepskin boots need for a sound inter-departmental management and coordination system; have a certain amount of brand-building resources . From this perspective, companies also need a multi-brand strategy carefully into it.
In 2009,sheepskin boots for many enterprises, although the impact of financial crisis is still more or less, but almost all businesses have a similar move - not only failed to slow down the pace of expansion, but rode troops on a faster forward run.
May 10, Anta Sports Products Limited in Guangzhou, Beijing Road to a grand a warm celebration of the first 6000 ANTA declared the official opening of stores has become in recent years, the strategic layout Anta an important milestone, opening up "Anta speed" as a new chapter.
Again, when companies operating in the market after a certain period, regardless of their background in the business of local resources or social resources have been formed a certain accumulation, while in the market channel resources and management resources in some brands is among the shared. Just to a reasonable ratio of human resources, portfolio, they can give full play to the old have the resources, the channel's surplus value.
However, some experts believe that multi-brand strategy to its strict limitations, such as high costs; need to have sufficient high-quality brand management personnel; sheepskin boots need for a sound inter-departmental management and coordination system; have a certain amount of brand-building resources . From this perspective, companies also need a multi-brand strategy carefully into it.
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